I am a highly driven and strategic professional with over 20 years of experience spanning leadership, communication, public affairs, and sustainability. Throughout my career, I have held roles such as CEO, communications director, senior advisor, campaign strategist, and project leader – often in complex and politically influenced environments.

I bring deep expertise in strategic communication – from policy advocacy and public positioning to crisis communication, media relations, campaigns, stakeholder engagement, and digital channels. I’m a trusted spokesperson and media trainer, confident in navigating public opinion and high-pressure situations.

Sustainability is a core driver in my work. I have led and contributed to national and international sustainability efforts – including developing the ski industry’s roadmap for fossil-free competitiveness within the Swedish government’s *Fossil-free Sweden* initiative. I am currently working with cross-sector climate and biodiversity projects, including direct collaboration with senior policymakers.

With a solid network across government, civil society, and the private sector, I know how to build bridges and drive alignment on complex societal issues. My work with membership-based and industry organizations has given me valuable insight into political processes, stakeholder dynamics, and long-term policy engagement.

In addition to my professional background, I have a strong foundation in elite sports, having represented Sweden in Olympic and World Championship alpine skiing. I hold a Bachelor’s degree in Economics and have extensive experience in financial planning and budget responsibility.

Above all, I am passionate about impact – helping organizations grow their influence, build legitimacy, and contribute meaningfully to a more sustainable and resilient society. Feel free to get in touch – I look forward to connecting.